December 4, 2023

Harley-Davidson Teams Up With Supercars – Iconic Brand Sponsors Brad Jones Racing

Harley-Davidson Announce Supercar  Partnership With Brad Jones
Harley-Davidson Australia and New Zealand is excited to announce their partnership with top Supercar team Brad Jones Racing.

With the first round of the 2017 Supercars Championship out of the way, Harley-Davidson has signed a sponsorship deal with V8 team Brad Jones Racing.

Their badge decal will adorn the Holden VF Commodores driven by Nick Percat, Tim Slade and Tim Blanchard.

Team owners Brad and Kim Jones with drivers Tim Slade and Nick Percat.

H-D managing director Nigel Keough says the partnership is a good fit.

“There’s a strong connection between Harley-Davidson fans and motorsport fans, particularly Supercars.”

“Brad Jones Racing is an authentic, enthusiastic team with origins in family which resonates through our brand.”

The arrangement is almost a three-way partnership with Freightliner, a principal team sponsor, also responsible for transporting Harley’s mobile merchandise store and H-D1 Custom Shop around the country.

Team boss Brad Jones says he’s thrilled to be associated with the iconic brand.

“In my youth, all I did was race motorcycles and my dream was to race Harley-Davidsons on the half mile flat tracks in America, so it’s fantastic to have Harley-Davidson on board this year.”

Tim Slade BJR Commodore VF
Tim Slade in the Brad Jones Racing Commodore VF.