July 24, 2024

Honda Motorcycles Australian Sales Triumph

Honda again Australia’s favourite motorcycle brand in 2015.

Honda Motorcycles has retained its spot as the top selling motorcycle brand in Australia, claiming an overall 22.5% of the total motorcycle, ATV and scooter market for 2015.

Yamaha was second with 21.4% of the market, while Kawasaki came in third with 9.8%.

According to official sales figures released by the Federal Chamber of Automotive Industries (FCAI), overall motorcycle sales remained steady in 2015 compared to 2014.

Road bike sales increased by 2.6% and accounted for 41.4% of the total market. Off road motorcycle sales stayed steady at almost 35%, and the ATV market grew by 1.2%.

Scooter sales continued its downward spiral, with total sales in 2015 down 22.7% on 2014 sales figures. Scooters now account for around 5% of total sales.

Harley-Davidson has made its presence felt in the road bike market. Buoyed by strong sales of the learner approved Street 500 (XG500) and the Softail Breakout (FXSB), the US brand took the top position for sales in the road bike category.

Harley-Davidson sold 9,790 new road bikes in 2015 which accounted for 21.7% of that market. That’s despite Honda and Kawasaki taking the top 2 spots with the CT110X and Ninja 300 respectively.

The Yamaha TTR50 was the top selling off-road motorcycle, the Honda CBR500R was the most sought after bike in the super sport category, and BMW topped the sales figures in the adventure motorcycle category with the BMW R 1200 GS.

The ever popular Kawasaki Ninja 300 retained its place as the top selling sports-touring motorcycle in the country, and the Yamaha MT-07l was the most popular naked bike.

The steady figures are being welcomed by the industry and seen as a sign the market is finally showing signs of stability and growth.