When Andrew Houlihan rolls up to the start line for Stage 1 of the 2020 Africa ECO Race later today, he’ll be doing it on a new bike with new sponsorship from Coca-Cola Energy.
Andrew revealed the new Coca-Cola Energy KTM 450 Factory Rallye bike and its stunning livery in Monaco this week.
Coca-Cola Energy has partnered with the Nomadas Adventure Rally Team to support Andrew and teammate Juan Pablo Guillen in what will certainly be one of the toughest challenges so far in their off-road racing careers.
Coca-Cola is one of the most recognised and valuable brands in the world, and their Energy drink product is the company’s response to the booming energy drink market.
The Nomadas Adventure team, Andrew Houlihan and Juan Pablo Guillen are excited to have the support of such an iconic global company.
Coca-Cola Energy joins a number of other companies and organisations already supporting Andrew and the Nomadas Adventure team:
Motorcycle Life is proud to be supporting Andrew as well, and to have our logo on both of the race bikes! We’re helping with the Road to Dakar 2021 website and social media during the 2020 Africa ECO Race and right through his 2021 Dakar campaign.
If you would like to find out how to support Andrew yourself, there’s information at https://roadtodakar.com.au/sponsorship/
As well as competing under the new sponsorship arrangement for the first time, this event is Andrew’s debut on the new KTM 450 Factory Rallye.
The bike is similar to those used by leading KTM contenders, like fellow Australian Toby Price, and Andrew expects the shift to the KTM brand will give him improved performance and reliability.
The Africa ECO Race is an annual rally raid that starts in Europe and takes competitors on a journey through north-west Africa, tracking along much of the path of the original Paris-Dakar rally.
After starting under lights in Monaco on the 4th January 2020, competitors travelled to the port of Savona in Italy to be transported by boat to Tangier in Morocco.
Then, starting from Tangier on the 7th January, they will race for 12 days and cover over 6,500km through the spectacular scenery of Morocco, Western Sahara, Mauritania and Senegal.
Completing the event brings with it the honour of standing on the famous podium at Lac Rose (the pink lake), Dakar where the original Paris-Dakar rallies ended.