April 18, 2024

Another Record Profit For BMW Motorrad In 2015

2015 BMW S 1000 RR on track
BMW Motorrad has had another record year for sales, helped by strong sales of the S1000RR.

BMW Motorrad had another record year in 2015.

Worldwide sales increased by 10.9% with the company delivering 136,963 new motorcycles.

Revenue grew 18.5% compared to 2014 results to € 1,990 million, and before tax profits were up by 67.3% to € 179 million.

The company’s five largest markets in 2015 were Germany, the USA, France, Italy and Spain.

BMW Motorrad’s increase in sales figures is greater than the overall growth in the motorcycle market worldwide, and its revenue and profit results are some of the strongest within the BMW Group.

Overall, the BMW Group’s revenues grew by 14.6% in 2015 to € 92,175 million, making it the group’s sixth record-breaking year in succession.

Harald Krüger, Chairman of the Board of Management of BMW AG, says the company has “met all of our ambitious targets for the financial year.”

The upward trend has continued into 2016.

Sales in February were up by 7%, and so far this year BMW Motorrad has delivered 17,323 motorcycles, an increase of 12.1% over the same period last year.

The only market to show any decline for BMW Motorrad is the USA, which showed a drop in sales of 3.4% in February compared to 2015.

The S1000RR sports bike continues to be the top selling model, and there has been significant growth in the sales of the K1600GTL Exclusive (+17%) and the F800R roadster.

Several new models also featured in February’s figures – the C650 Sport and C650GT maxi-scooters and the updated 2016 models of the F700GS and F800GS.

Like Ducati, BMW Motorrad is experiencing very favourable and consistent growth worldwide, which would tend to indicate that the market is favouring the premium brands.